Project 05: Apple
Role Title: Creative Strategy and Cross-Functional Producer, Global Communications Team Cupertino, CA.
Responsibilities: Creative strategy lead on new program development, responsible for the overall concept, design direction in collaboration with Marcom (Marketing & Comms) & Apple University, project management on overall delivery and timelines. Cross-Functional Producer managing all
For this role, I concepted and developed a creative strategy for the Steve Jobs Theatre, Apple Campus, Cupertino, CA.
This comprised an overall directional concept, a cross-art forms event series, partnerships and collaborations, and a 5-year development strategy. The concept and strategy were green-lit to become a new strand of creative programming for the SJ theater.
The strategy drew from key Apple campaigns and used as its foundation Steve Jobs' positioning of Apple at the intersection of technology and the liberal arts.
I worked closely with other Apple teams to research, gather, and develop the vision, with the outcome being in multiple formats.
As part of the wider global events team, my role also included:
Creative production on launch events for the new Steve Jobs Theater space, including programming a test event series spanning; music, theater, spoken word, talks, and film screenings. All artist and talent liaison, agreements, and scheduling. Strategy directs present-day programming and creative partnerships.
Creative Strategist Initial implementation of creative strategy for Steve Jobs Theater - working with new business team, Marcom, scoping and managing agencies for pitch work. Initial talent management: Florence and the Machine, Lady Gaga, Billie Eilish, Es Devlin, and more. Worked across Apple University and Marcom.
Creative/Cross-functional Producer for 50+ internal VP and CEO level events at Steve Jobs Theater (1000 attendees per event). Producer on product launches including iPhone X launch in 2017. Content and production included: Michelle Obama, Malala Yousafzai, Stevie Wonder, Demi Lovato, and others
Executive Producer for 111 developer sessions for WWDC ‘18 for 4000 attendees. Managed all production, content partners, presenters, rehearsals, and demo set-ups. Worked with Apple Retail, Marcom, Apple University, and Exec Comms teams
