Project 02: Mozilla, Firefox

Role: Product Manager & Producer, Firefox. New York/Remote USA

Responsibilities: Worked across product, product marketing, and new business to increase awareness of Firefox by appealing to Gen Z audiences. Initiated a new set of in-browser colorways and wrote a 5-year strategy for Major Release moments focusing on live and experiential engagement with Gen Z audiences - including pop-ups, festivals, and talent sponsorship - aimed at meeting audiences where they were at.

Responsible for limited-edition Colorways color themes for Firefox Desktop - experienced through version upgrade onboarding process by 80%+ Firefox users ~131M+. Work on product planning, product strategy, and features development, across UR, data science, UX, Eng, product marketing, PR, and marketing, to develop ideas for new features. Managing workflows, feature reviews, release notes, demo days, and all X-team events (All Hands, Product Days, Product Summits). 

Executive Creative Producer leading on in-product themes and features. Responsible for limited-edition Colorways color themes for Firefox Desktop - experienced through version upgrade to V.106 onboarding process by 80%+ Firefox users ~131M+

Creative Strategy - development of a 5-year strategy for major release moments and product launches; experiential and live event strategy, involving partnerships, new audience strategy, product engagement, and creative collaborations